Marketing Myopia

Defining Myopia:

In layman’s term Myopia is a vision defect commonly known as nearsightedness. Those with myopia can see clearly up to a certain distance, but where does it related with Management topic like MARKETING??.....

Marketing Myopia is a term used in business. This term was created by Theodore Levitt and has had a huge impact on how businesses do their marketing.

Theodore Levitt first published his thoughts on Marketing Myopia in the Harvard Business Review.

Marketing Myopia is a term that refers to the short sightedness of a marketer. It is basically a strategy where in the marketer wants to sell the product and services, without much focusing on the customer demands.

Once executive of Pepsi was asked

regarding the major competitors

and the reply was that the water

is their major competitors and that

is what is known as the market focus.

It would have been called Marketing

Myopia if the answer would be that

Coca cola is the major competitor.