various cases of marketing mypoia

Various Cases Of Marketing Myopia:

Company: All Chip Industries in TAIWAN Description: Produced CHIP for various industries. Death Knoll: Moore’s Law’s approaching its end. Analysis: As per the Moore’s law the capacity to put one transistors on one chip doubles every year, doubling the chip performance. Hence, doubling the density decreases the cost of every single chip. This causes a loss for every chip manufacturer in terms of cost for every unit of sales.	Company: MC Donald’s Description: World’s Largest chain of fast food restaurants. Death Knoll: There was high alarm during the initial launch in japan. Analysis: The taste of typical U.S pinch did not flavor the local of japan. The company saw the needed approach to change the flavor as per the geographical location. The same change was made effective in other geographical areas. E.g.: Serving Aloo tikki for the Indian Market.
Company The food and Agriculture organization of united nation Description: The fisher men or the fishing unit who are only in the fishing have an alarming future as per the demographics. Death Knoll: Mere fishing has an alarming future as per the demographics. Analysis: As per the demographics the fishing units have alarming future ahead. The Oceans cannot keep up the demand for fish which has been climbing 3.6% a year (twice the growth of population) since the 1960’s. The food and agriculture organization of united nations estimates three quarter of fisheries are either rat their limits or already beyond them and approaching collapse. Implementation of aquaculture seems necessary.
Company: Silicon graphics Description: The company which has special effect for block blusters like Jurassic Park. Death Knoll: The Upgrading technology. Analysis: This was the company which was in flourishing business until the technology kicked it back hard when its competitors started selling hardware that made it easy for those effects to be done on P.C’S at much lower cost. This company did not look in to its future opportunities which were building. The company was myopic about its future expansion.	Company: All companies Description: All companies which are having the recording systems faced the y2k problems. Death Knoll: It was at the end of 1999. Analysis: All the companies which were facing major problem of numbering after the year end of 1999. The solution to the problem could have been limited just by solving the problem of next century but this myopia has overcome by looking over the major future opportunities. Solving the y2k problem has given opportunity to work till the year 19999 which seems pretty myopia at least.