Celebrities are endorsing products. This idea was first used in United States of America, after that indian companies also doing the same.
In india only cricketers and film stars able to be brand ambassadors, only one or two from other fields.
Ok. coming to the point. In 1980's Kapil dev was used for "Boost" energy drink Television ads. In 1990's Sachin Tendulkar replaced Kapil. Now, Mahendra Singh Dhoni replaced Tendulkar.
It looks like that in every 10 years new celebrities coming in and the old ones getting out.
BS also reports that, majority of people belevies the celebrities won't a use product what they endorse.
Share your thoughts, and let me know whether you will purchase a product because only for the endorsement by a celebrity. If so, what the product you bought or going to buy for a celebrity endorsement.
Some of the Celebrities endorsing products :
Sachin Tendulkar, Madhavan, Hrithik Roshan, Aamir Khan, Shah rukh khan, Katrina Kaif, Mahendra singh dhoni, Kajol, Ajay devgan, Rahul Dravid, Saurav Ganguly, Surya, jyothika, Vidya balan, Viswanathan Anand, Simran, Preity Zinta, Priyanka Chopra,
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